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Lindsey Vonn Nordic Walking Video to Debut at IDEA Fitness Convention
BUFFALO, NY – Professional skier and LEKI sponsored athlete Lindsey Vonn is helping to promote Nordic Walking, or fitness walking with lightweight poles, with a fun yet informative five minute video that details the benefits of Nordic Walking, especially for athletes in the off-season. The video, also featuring former cross country skier and Nordic Walking expert Peter Schlickenrieder, and world champion skiers Benni Raich and Marlies Schild, will make its debut at the Nordic Walking North America (NWNA) booth at the IDEA World Fitness Convention in Los Angeles August 12 – 14. A link to the video can be seen on YouTube at http://www.youtube.com/user/lekimarketingRead more at www.snewsnet.com
“We hope this video helps to increase awareness of Nordic Walking and the benefits it can provide to a wide range of athletes – from novice to expert,” says Greg Wozer, VP of LEKI USA. “By having such a high profile athlete like Lindsey Vonn, who we know has benefited from the sport, act as a spokesperson is a huge advancement for the Nordic Walking community.”
The video shows that Nordic Walking can be extremely helpful for recovery and cardio training in athletes in the off-season, but it’s also great as a beginning fitness tool for non-athletes. LEKI will use the video as a promotional tool at various trade shows and other community events to help educate the public on Nordic Walking. The video will also be circulated to various media groups to help raise general awareness.
LEKI and NWNA, the North American arm of the world’s largest and oldest Nordic Walking association, will be exhibiting at the IDEA World Fitness Convention later this week in Los Angeles, conducting various Nordic Walking classes, hands-on instruction, and physical challenges. Participants have the ability to earn continuing education credits and learn how to become a certified Nordic Walking Instructor. For more information on the NWNA scheduled booth events please visit www.nordicwalkingna.com.
For more information on the IDEA World Fitness Convention please visit http://www.ideafit.com/conference/idea-world-fitness-convention-2011.
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